Chiffon Beige
Chiffon Beige
Chiffon Beige
Chiffon Beige
Sweet Brown
Sweet Brown
Sweet Brown
Sweet Brown
Sakura Pink
Sakura Pink
Sakura Pink
Sakura Pink
Bitter Chocolate
Bitter Chocolate
Bitter Chocolate
Bitter Chocolate
Antique Chocolate
Antique Chocolate
Antique Chocolate
Antique Chocolate
Silky Greige
Silky Greige
Silky Greige
Silky Greige
Sweet Greige
Sweet Greige
Sweet Greige
Sweet Greige
Misty Ash
Misty Ash
Misty Ash
Misty Ash
Chiffon Beige
Chiffon Beige
Sweet Brown
Sweet Brown
Sakura Pink
Sakura Pink
Bitter Chocolate
Bitter Chocolate
Antique Chocolate
Antique Chocolate
Silky Greige
Silky Greige
Sweet Greige
Sweet Greige
Misty Ash
Misty Ash

Hoyu Beautylabo Whip

$16 /
Subscription -

Bring the hottest Japanese hair color trends straight to your bathroom with hoyu Beautylabo Whip Hair Color — the playful foam hair dye that’s loved across Asia and now taking the U.S. by storm. Whether you’re going for dreamy pink brown, cool ash brown, or something in between, hoyu Beautylabo’s vibrant shades let you whip up your signature look in minutes.

Unlike ordinary box dyes, this fun DIY experience makes coloring easy and exciting. Just shake, scoop, and apply — no messy mixing or complicated steps. The rich, whipped foam hugs every strand, ensuring bold, even, and long-lasting color from root to tip. Perfect for first-timers or seasoned at-home color lovers, hoyu Beautylabo turns hair coloring into a beauty adventure.

Select an option to add this to your cart.

Buy Bigen Products on Amazon
  • Vibrant Shade Range: Available in 8 stunning brown-based shades to match your unique vibe.
  • Long-Lasting Color: Our formula ensures that your hair color stays radiant and beautiful.
  • Infused with Honey and Fruit Extracts.
  • Easy DIY Application: Simply shake, scoop, and apply!
  • Effortless Saturation: The whip foam glides effortlessly onto your hair, ensuring even saturation and no missed spots for a flawless finish every time.
  • Thick, Rich Foam Texture: Our thick and rich whipped foam delivers the best color results by adhering better to hair strands
  1. Pour the entire amount of Bottle 1 and Bottle 2 in the Mixing Shaker.
  2. Tighten the cap and strongly shake the Shaker 30 times or more with both hands.
  3. Apply sufficient amount of foam to dry hair.
  4. Leave on for 30 minutes. After rinsing the mixture out and using shampoo/conditioner, dry your hair with a towel.
  5. Style hair as desired.

Additional tips!
  • Make sure the product has been stored at room temperature between 68 to 86 degrees Fahrenheit at least one hour before mixing.
  • If you have color resistant hair, you can extend the deposit time by an additional 5 minutes for a total of 35 minutes.
  • Make sure hair is fully saturated with the product.

What is Hoyu BeautyLabo Whip and is it right for me?

Hoyu Beautylabo is a unique whipped foam hair color that glides effortlessly onto hair, saturating every strand, including those tricky hard-to-reach areas for flawless results. Just shake up a bottle to unlock a spectrum of alternative brown hues, from delicate pinks to cool ash.

This product is a great option for those looking for:

  • Expressive, tonal variations of browns (ash, pink, etc)
  • Quick full head coverage
  • Easy application with no additional supplies or brushes needed.

This product is not recommended for:

  • Gray coverage
  • Root touch-ups

How do I apply the product when I have natural regrowth and previously colored/lightened hair?

Apply the dye to the most damaged areas last. Damaged hair tends to be easier to dye. If you dye damaged and healthy areas in the same way, the color will tend to be uneven, so apply the dye to damaged areas last.

How many boxes do I need to color my hair?

One entire box is enough for one use on shoulder length hair. If you have long hair or a lot of hair, we recommend using at least two boxes.

How do I pick the right shade for me?

We generally recommend choosing the color that is closest to your desired shade. However, if you have thicker or color resistant hair we recommend choosing a shade that is slightly lighter than you want. You can also extend the deposit time by an additional 5 minutes for a total of 35 minutes.

What is the processing time?

Processing time is 30 minutes. If you have color resistant hair, you can extend the development time by an additional 5 minutes for 35 minutes total.

Does Hoyu Beatuylabo Whip provide gray coverage?

Hoyu Beauty Labo Whip was specially designed to lift/darken hair to a fun fashion color and does not provide 100% gray coverage. Although the basic mechanism for dyeing gray hair and natural hair is the same, the color will look different based on the undertones and will likely not provide full deposit on grays.

Can I use Hoyu Beatuylabo Whip for root touch ups only?

To avoid unwanted banding/spots on root touch ups, we recommend applying to the regrowth first making sure it is fully saturated. Then, pull through to the ends for the last 5-10 minutes of deposit time to ensure proper blending.

What is the benefit of using a foam color?

Foam hair dyes are one of the easiest to use due to their intuitive nature. They can be lathered into hair much like shampoo, without missing spots, and doesn’t require technical skill or additional tools. This is a great option for those looking to color their whole head and/or for more vibrant colors than need touch-ups.

Can you save and store this product for future use?

No, this is a single-use product. Please pour both bottle 1 and 2 into the Shaker and shake as directed. If you have any foam remaining after coloring, dispose the foam separately from the Shaker.

How do I dispose of leftover mixture?

Make sure mixture has been fully rinsed out from shaker. Avoid closing the lid with any mixture still inside; securing the lid with the foam in it can cause the container to explode.

  • Colorant (40mL / 1.35 fl oz)
  • Developer (80mL / 2.71 fl oz)
  • Shaker
  • Gloves
  • Instruction Leaflet

Hoyu Beautylabo Whip Hair Color Chiffon Beige: WATER, LAURETH-21, ETHANOLAMINE, PPG-9 DIGLYCERYL ETHER, SODIUM LAURIMINODIPROPIONATE, AMMONIUM HYDROXIDE, PROPYLENE GLYCOL, LAURYL BETAINE, AMMONIUM CHLORIDE, STEARTRIMONIUM CHLORIDE, FRAGRANCE, SODIUM SULFITE, RESORCINOL, ASCORBIC ACID, LAURYL ALCOHOL, TAURINE, TRISODIUM HEDTA, ROSA DAMASCENA FLOWER WATER,2,4-DIAMINOPHENOXYETHANOL HCLl, POLYQUATERNIUM-6, TOLUENE-2,5-DIAMINE, GLYCERIN, PRUNUS PERSICA (PEACH) JUICE, PYRUS MALUS (APPLE) JUICE, CITRUS AURANTIUM DULCIS (ORANGE) JUICE, CITRUS LIMON (LEMON) JUICE, BUTYLENE GLYCOL, THEANINE

Hoyu Beautylabo Whip Hair Color Sweet Brown: WATER, LAURETH-21, ETHANOLAMINE, PPG-9 DIGLYCERYL ETHER, SODIUM LAURIMINODIPROPIONATE, AMMONIUM HYDROXIDE, PROPYLENE GLYCOL, LAURYL BETAINE, AMMONIUM CHLORIDE, STEARTRIMONIUM CHLORIDE, TOLUENE-2,5-DIAMINE, FRAGRANCE, SODIUM SULFITE, RESORCINOL, m-AMINOPHENOL, ASCORBIC ACID, LAURYL ALCOHOL, TAURINE, TRISODIUM HEDTA, ROSA DAMASCENA FLOWER WATER, POLYQUATERNIUM-6, p-AMINOPHENOL, GLYCERIN, PRUNUS PERSICA (PEACH) JUICE, PYRUS MALUS (APPLE) JUICE, CITRUS AURANTIUM DULCIS (ORANGE) JUICE, CITRUS LIMON (LEMON) JUICE, BUTYLENE GLYCOL, THEANINE

Hoyu Beautylabo Whip Hair Color Sakura Pink: WATER, LAURETH-21, ETHANOLAMINE, PPG-9 DIGLYCERYL ETHER, SODIUM LAURIMINODIPROPIONATE, AMMONIUM HYDROXIDE, PROPYLENE GLYCOL, LAURYL BETAINE, AMMONIUM CHLORIDE, STEARTRIMONIUM CHLORIDE, 4-AMINO-2-HYDROXYTOLUENE, TOLUENE-2,5-DIAMINE, FRAGRANCE, p-AMINOPHENOL, SODIUM SULFITE, RESORCINOL, ASCORBIC ACID, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, LAURYL ALCOHOL, TAURINE, TRISODIUM HEDTA, ROSA DAMASCENA FLOWER WATER, POLYQUATERNIUM-6, GLYCERIN, PRUNUS PERSICA (PEACH) JUICE, PYRUS MALUS (APPLE) JUICE, CITRUS AURANTIUM DULCIS (ORANGE) JUICE, CITRUS LIMON (LEMON) JUICE, BUTYLENE GLYCOL, THEANINE

Hoyu Beautylabo Whip Hair Color Bitter Chocolate: WATER, LAURETH-21, ETHANOLAMINE, PPG-9 DIGLYCERYL ETHER, SODIUM LAURIMINODIPROPIONATE, AMMONIUM HYDROXIDE, PROPYLENE GLYCOL, LAURYL BETAINE, AMMONIUM CHLORIDE, STEARTRIMONIUM CHLORIDE, TOLUENE-2,5-DIAMINE, FRAGRANCE, RESORCINOL, SODIUM SULFITE, m-AMINOPHENOL, ASCORBIC ACID, p-AMINOPHENOL, LAURYL ALCOHOL, TAURINE, TRISODIUM HEDTA, ROSA DAMASCENA FLOWER WATER, POLYQUATERNIUM-6, GLYCERIN, PRUNUS PERSICA (PEACH) JUICE, PYRUS MALUS (APPLE) JUICE, CITRUS AURANTIUM DULCIS (ORANGE) JUICE, CITRUS LIMON (LEMON) JUICE, BUTYLENE GLYCOL, THEANINE

Hoyu Beautylabo Whip Hair Color Antique Chocolate: WATER, LAURETH-21, ETHANOLAMINE, PPG-9 DIGLYCERYL ETHER, SODIUM LAURIMINODIPROPIONATE, PROPYLENE GLYCOL, LAURYL BETAINE, AMMONIUM HYDROXIDE, AMMONIUM CHLORIDE, STEARTRIMONIUM CHLORIDE, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, FRAGRANCE, RESORCINOL, SODIUM SULFITE, ASCORBIC ACID, LAURYL ALCOHOL, TAURINE, TRISODIUM HEDTA, ROSA DAMASCENA FLOWER WATER, POLYQUATERNIUM-6, GLYCERIN, PRUNUS PERSICA (PEACH) JUICE, PYRUS MALUS (APPLE) JUICE, CITRUS AURANTIUM DULCIS (ORANGE) JUICE, CITRUS LIMON (LEMON) JUICE, BUTYLENE GLYCOL, THEANINE

Hoyu Beautylabo Whip Hair Color Silky Greige: WATER, LAURETH-21, ETHANOLAMINE, PPG-9 DIGLYCERYL ETHER, SODIUM LAURIMINODIPROPIONATE, AMMONIUM HYDROXIDE, PROPYLENE GLYCOL, LAURYL BETAINE, AMMONIUM CHLORIDE, STEARTRIMONIUM CHLORIDE, FRAGRANCE, SODIUM SULFITE, RESORCINOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCLl, LAURYL ALCOHOL, TAURINE, TRISODIUM HEDTA, ROSA DAMASCENA FLOWER WATER, 4-AMINO-2-HYDROXYTOLUENE, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, POLYQUATERNIUM-6, p-AMINOPHENOL, GLYCERIN, PRUNUS PERSICA (PEACH) JUICE, PYRUS MALUS (APPLE) JUICE, CITRUS AURANTIUM DULCIS (ORANGE) JUICE, CITRUS LIMON (LEMON) JUICE, BUTYLENE GLYCOL, THEANINE

Hoyu Beautylabo Whip Hair Color Sweet Greige: WATER, LAURETH-21, ETHANOLAMINE, PPG-9 DIGLYCERYL ETHER, SODIUM LAURIMINODIPROPIONATE, AMMONIUM HYDROXIDE, PROPYLENE GLYCOL, LAURYL BETAINE, AMMONIUM CHLORIDE, STEARTRIMONIUM CHLORIDE, RESORCINOL, FRAGRANCE, SODIUM SULFITE, 2,4-DIAMINOPHENOXYETHANOL HCLl, TOLUENE-2,5-DIAMINE, 4-AMINO-2-HYDROXYTOLUENE, ASCORBIC ACID, LAURYL ALCOHOL, TAURINE, TRISODIUM HEDTA, ROSA DAMASCENA FLOWER WATER, p-AMINOPHENOL, POLYQUATERNIUM-6, GLYCERIN, PRUNUS PERSICA (PEACH) JUICE, PYRUS MALUS (APPLE) JUICE, CITRUS AURANTIUM DULCIS (ORANGE) JUICE, CITRUS LIMON (LEMON) JUICE, BUTYLENE GLYCOL, THEANINE

Hoyu Beautylabo Whip Hair Color Misty Ash: WATER, LAURETH-21, ETHANOLAMINE, PPG-9 DIGLYCERYL ETHER, SODIUM LAURIMINODIPROPIONATE, AMMONIUM HYDROXIDE, PROPYLENE GLYCOL, LAURYL BETAINE, AMMONIUM CHLORIDE, STEARTRIMONIUM CHLORIDE, FRAGRANCE, SODIUM SULFITE, RESORCINOL, TOLUENE-2,5-DIAMINE, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCLl, ASCORBIC ACID, LAURYL ALCOHOL, TAURINE, TRISODIUM HEDTA, ROSA DAMASCENA FLOWER WATER, p-AMINOPHENOL, POLYQUATERNIUM-6, GLYCERIN, PRUNUS PERSICA (PEACH) JUICE, PYRUS MALUS (APPLE) JUICE, CITRUS AURANTIUM DULCIS (ORANGE) JUICE, CITRUS LIMON (LEMON) JUICE, BUTYLENE GLYCOL, THEANINE

BEAUTYLABO WHIP HAIR COLOR DEVELOPER: WATER, HYDROGEN PEROXIDE, CAPRYLYL/CAPRYL GLUCOSIDE, ACRYLATES/STEARETH-20 METHACRYLATE COPOLYMER, SODIUM MYRISTYL SULFATE, PHENOXYETHANOL, PHOSPHORIC ACID, TRISODIUM PHOSPHATE, HONEY, TRISODIUM HEDTA

Get Ready to Whip Up Gorgeous Hair Color at Home with hoyu Beautylabo Whip

The easy, fun, and vibrant way to transform your hair at home.

Shake. Scoop. Apply.

Transform your hair coloring routine into a fun, effortless experience. Just shake 30 times and watch the magic happen!

Thick, Rich Foam Texture

Discover the difference with hoyu Beautylabo, where thicker and richer foam means better results! Unlike other light, airy foams our thick and rich whipped foam delivers the best color results by adhering better to hair strands.

Effortless Saturation

The whip foam glides effortlessly onto your hair, ensuring even saturation and no missed spots for a flawless finish every time.

Customer Reviews

Based on 1 review
0%
(0)
0%
(0)
100%
(1)
0%
(0)
0%
(0)
M
Mela R
Not for blonde/light hair

Easy to apply but this color is meant to be used on darker hair. Ordered Greige and hair turned silver

YOU MAY ALSO LIKE